Online marketing

Once you have established an online presence, effective marketing is the key to getting the most out of the time and money you have invested in it.

Effective online marketing ensures that people know about your online shopfront, that you know what people are saying about your business or organisation online and that you use data generated by people’s online engagement with you to improve your business. If you are a community organisation, you can use the same tools to improve your messaging and outreach.

This section outlines the basic tips for structuring your online marketing plan. The section will take you through:

• basic considerations for engaging your customers, supporters or donors through calls to action
• how to measure your website’s performance
• the basics of email marketing
• how to optimise your website so that they are found and ranked highly by search engines
• strategies to actively promote your website in search engine results (search engine marketing)
• the relevance of social media for online marketing,
• how to enhance your online marketing with banner ads, and
• things you may want to think about when marketing with mobiles