Case Studies
Matters of Taste
Matters of Taste chef Tracey Cotterell
Matters of Taste is a cooking school, fine grocer and kitchenware store that uses its website as a marketing tool. Information about cooking classes is updated online on a weekly basis and photographs of food displayed. The website includes a member’s area for access to the content including catalogued recipes and culinary information. Matters of Taste has a Facebook page and is exploring the option of having newsletter linked to Facebook so they don’t have to email newsletters. The company also provides cooking demonstrations via videos on YouTube. The company has indicated that the most significant impact of having a website is no more mailing out class schedules or lengthy phone calls explaining the classes. People tend to call now and book instantly as they have already made their choice from the website. Another impact is working with an Online Daily Offer company and exposing the company’s Cooking Club nationally – something they didn’t have a vehicle for previously. See:www.mattersoftaste.com.au
