What is digital business?
By taking steps to make your business or community organisation digitally aware and engaged, you will ensure that your organisation is well placed to maximise the benefits of the digital economy and the National Broadband Network (NBN). Initiatives such as the NBN will increase internet speed and improve access to broadband, opening up opportunities for all Australian businesses and community organisations to participate in the digital economy, no matter where they are.
The digital economy is the global network of economic and social activities that are enabled by information and communications technologies, such as the internet, mobile and sensor networks. It consists of the computers, mobile phones and other devices we use each day to connect, find information, and transact.
In 2009, the Australian Government
released a report into Australia's
digital economy. Click on the image to view
the report.
Having a digital shopfront opens up new markets—your customer base or supporter and donor pool is now potentially global. Whether you are selling goods or services or raising funds for an important social objective, the digital economy helps you reach a wide but targeted audience, engage with them and encourage them to interact with your business or organisation. There are tools for measuring the effectiveness of your online presence, your online marketing campaigns and for tracking the sentiment of your customers, clients and supporters. Businesses and organisations can gain efficiencies and productivity benefits from participation in the digital economy.
To hear directly about the benefits of getting online from small business owners and not-for-profits, check out our case studies or those from the Small Business Online program.
As new developments emerge quickly, it can prove challenging to stay up to date with current technologies and online business approaches and to decide upon reliable sources of information.
Through this website we aim to provide you with information that may assist you and your business or organisation stay on top of developments in the digital economy.
The purpose of this website is to provide information, resources and ideas to maximise the benefits of participating in the local, national and global digital economy. Specifically, this site aims to provide guidance for small to medium businesses and community organisations. Information is provided on how to establish and or enhance an online presence and how to use productivity tools and services.
The Australian and state and territory governments, as well as a wide range of businesses and community organisations, already provide information about the digital economy and how to access its benefits. Through the information on this website and the useful links it provides, you can find out more about these other initiatives.
